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Retention Packaging

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Retention Packaging & Suspension Packaging

Retention packaging and suspension packaging are packaging designs that restrain the items being packed by using a plastic film or paper sheet. By retaining the product there is no need to use extra void fill to fill the space around the product as the crumple zone that is created by the retention film is enough to give the needed protection. The item is suspended or retained in the box with a space all around it to protect it from damage.

Our retention packaging boxes and suspension packaging are currently made to order, please get in touch with our team to discuss your requirements

Retention PackagingRetention Packaging Boxes

Retention packaging boxes, also known as retention packaging or retention boxes, are specialized packaging solutions designed to securely hold and protect products within the box, preventing movement, shifting, or damage during transit. These boxes are particularly useful for shipping fragile or delicate items that need to remain in a fixed position to avoid breakage, scratching, or other forms of harm.

Key features and benefits of retention packaging boxes include:

  1. Customized Design: Retention packaging boxes are tailored to the specific dimensions and shape of the product they are intended to hold. This customized design ensures a snug fit and optimal protection.

  2. Internal Framework: These boxes often incorporate an internal framework or support system that cradles and immobilizes the product. This framework is typically made of materials like foam, molded pulp, or other cushioning materials.

  3. Anti-Movement Design: The internal framework and design of retention boxes effectively immobilize the product, preventing movement, shifting, and contact with other items or box walls.

  4. Shock Absorption: The cushioning materials within retention packaging boxes absorb shocks and impacts that may occur during handling, shipping, or transit.

  5. Protection for Fragile Items: Retention packaging is commonly used for shipping items such as electronics, glassware, ceramics, precision instruments, and other delicate or high-value products.

  6. Reduced Returns and Damage: By securely holding the product in place, retention packaging boxes minimize the risk of damage during shipping, leading to fewer returns and customer complaints.

  7. Branding and Presentation: Retention packaging boxes can be designed to enhance the unboxing experience, with options for custom branding, printing, and design elements.

  8. Eco-Friendly Options: Many retention packaging solutions incorporate eco-friendly materials, aligning with sustainable packaging practices.

  9. Cost-Effective: While retention packaging boxes may involve initial design and production costs, they can save money in the long run by reducing product damage, returns, and associated costs.

  10. Versatility: Retention packaging can be customized to accommodate a wide range of product types and sizes, making them suitable for various industries and applications.

  11. International Shipping: Retention packaging is especially valuable for products that undergo long-distance or international shipping, where the risk of damage is higher.

Overall, retention packaging boxes provide a higher level of protection for fragile or valuable items, ensuring that they reach their destination in pristine condition. Whether you're an e-commerce retailer, manufacturer, or distributor, retention packaging can help you maintain the integrity of your products and enhance customer satisfaction.

Benefits of Using Retention Packaging

Retention packaging, also known as Emba protective packaging or Korrvu Packaging, offers a range of benefits that make it a preferred choice for protecting and shipping various types of products. Emba Protect & Korrvu are a specific brands of protective retention packaging, known for its innovative design and exceptional performance. Here are some of the benefits of using this type of packaging:

  1. Optimal Product Protection: Retention packaging is engineered to provide superior protection for your products during transit and handling. Its innovative design and cushioning properties absorb shocks, impacts, and vibrations, preventing damage, breakage, and surface abrasions.

  2. Customized Solutions: Retention packaging can be tailored to fit the specific dimensions and shape of your products. This customization ensures a secure and snug fit, minimizing movement and reducing the risk of damage.

  3. Versatility: Retention packaging is versatile and suitable for a wide range of products, including electronics, fragile items, glassware, ceramics, medical equipment, and more. It is especially valuable for products that require extra care and protection.

  4. Reduced Returns and Product Damage: By providing effective protection, retention packaging helps reduce the occurrence of returns due to damaged items, saving you time, money, and resources.

  5. Sustainable Options: Many retention packaging solutions are made from recyclable and environmentally friendly materials, aligning with sustainability goals and eco-conscious packaging practices.

  6. Enhanced Unboxing Experience: The cushioning and presentation of retention packaging contribute to a positive unboxing experience for customers. A well-protected and well-presented product reflects positively on your brand.

  7. Cost-Effective: While retention packaging may involve initial investment in design and production, its ability to prevent product damage and returns can lead to long-term cost savings.

  8. Brand Image: The use of high-quality protective packaging reflects positively on your brand's commitment to delivering quality products and excellent customer experiences.

  9. Custom Branding: Retention packaging can be customized with branding, logos, and other design elements, enhancing your brand's visibility and recognition.

  10. Secure International Shipping: For products undergoing long-distance or international shipping, retention packaging offers an added layer of security and protection.

  11. Space-Efficient: Retention packaging is designed to minimize excess material while maximizing protection, optimizing storage and shipping space.

  12. Reduced Packaging Waste: The effective protection offered by retention packaging reduces the need for additional cushioning materials, leading to less packaging waste.

In summary, retention packaging provides a comprehensive solution for protecting your valuable and delicate products. Its advanced design, customization options, and focus on product integrity make it a reliable choice for businesses looking to enhance product protection, minimize damage, and create a positive customer experience.

Suspension PackagingSuspension Packaging Solutions

Suspension packaging is a specialized type of protective packaging that suspends the contents within a box or container using cushioning materials, such as flexible films, pouches, or bags. The suspended contents are surrounded by a cushion of air or other cushioning material, which helps absorb shocks, impacts, and vibrations during shipping and handling. This unique design prevents the contents from coming into direct contact with the outer walls of the packaging, minimizing the risk of damage, breakage, or surface abrasions.

Key features and concepts of suspension packaging include:

  1. Suspension System: The suspension packaging system typically includes a combination of cushioning components, such as air-filled pouches, foam pads, or flexible films, strategically placed to hold the product securely in place.

  2. Air Cushioning: Many suspension packaging designs rely on air as a cushioning medium. Air-filled pouches or chambers create a protective barrier around the product, effectively suspending it within the packaging.

  3. Custom Fit: Suspension packaging is tailored to the specific dimensions and shape of the product being shipped. This custom fit ensures that the product remains immobilized and centered during transit.

  4. Shock Absorption: The cushioning properties of suspension packaging absorb shocks and impacts that may occur during transportation, preventing damage to the product.

  5. Versatility: Suspension packaging is versatile and suitable for various products, including electronics, fragile items, glassware, ceramics, and other delicate items that require extra protection.

  6. Enhanced Presentation: The suspended appearance of the product within the packaging creates a visually appealing and unique unboxing experience, enhancing customer satisfaction.

  7. Reduced Returns: By effectively protecting the product from damage, suspension packaging helps reduce the likelihood of returns due to product breakage or defects.

  8. Eco-Friendly Options: Many suspension packaging solutions use recyclable materials, aligning with sustainable packaging practices.

  9. Complexity and Cost: Suspension packaging may involve a more intricate design and assembly process compared to traditional packaging methods, which could influence packaging costs.

  10. Secure International Shipping: Suspension packaging is particularly valuable for products undergoing long-distance or international shipping, where the risk of damage is higher.

  11. Custom Branding: Suspension packaging can be customized with branding, logos, and design elements, enhancing brand visibility and recognition.

  12. Space-Efficient: Suspension packaging is designed to optimize space by using minimal cushioning material while still providing effective protection.

Suspension packaging is especially useful for products that are fragile, sensitive to shock, or have irregular shapes. It offers an innovative and effective solution for protecting products during transit, ensuring they reach their destination in optimal condition and providing an enhanced unboxing experience for customers.

Frequently Asked Questions about Retention Packaging


Should my Company use Retention Packaging?
Retention packaging is for companies that need better protection for fragile items, better presentation and unboxing experience, and/or reduced amounts of void fill. Customers like retention packaging because it is clean, easy to dispose of, and looks great.

Can Retention Packaging be Customised?
Retention packaging can be customised to suit the product you are packing or bespoke printed with your logos and brand message. Custom and personalised retention packaging does need quite high quantities though, expect to need to order at least 5'000 as a minimum.

Is Retention Packaging Eco-friendly?
Retention packaging is generally considered eco friendly because it uses less packaging materials to pack items. However, it does use plastic which although is recyclable isn't as eco friendly as paper. There are retention packaging solutions that are completely paper though so if you are looking for eco friendly retention packaging ask for all paper retention packs.

What is the difference between Retention Packaging & Suspension Packaging?
Retention packaging has one sheet of film or paper to hold the items you are packing onto a cardboard backboard. Suspension packaging suspends the items in between two sheets of film or paper. Suspension packaging gives a softer ride but is more expensive, retention packaging is a lower cost solution which is good for most products.

Custom Retention Packaging

Custom retention packaging is an innovative and versatile solution that redefines protective packaging. Designed to securely cradle and suspend items within a packaging enclosure,  retention packaging combines the strength of traditional packaging materials with the flexibility of suspension packaging techniques. This results in a highly effective system that provides unmatched protection for a wide range of products.

Key Features of Custom Retention Packaging:

  1. Suspended Protection: Retention packaging employs unique retention and suspension elements, such as elastomeric films or elastomeric properties of corrugated materials, to create a protective cocoon around the product. This suspension minimizes direct contact with external shocks and vibrations.

  2. Custom Tailored: Each retention packaging solution is custom designed to fit the specific dimensions and shape of the product it protects. This precise fit ensures that the item remains securely in place throughout its journey.

  3. Shock Absorption: The suspension elements of retention packaging absorb impacts and vibrations, providing a buffer that safeguards the product from damage during transit and handling.

  4. Versatility: From electronics to delicate glassware, retention packaging can be adapted to various product types, making it an ideal choice for items of varying shapes and fragility.

  5. Enhanced Unboxing Experience: The suspended presentation of the product within the packaging creates an intriguing unboxing experience that captures the recipient's attention and adds a touch of excitement.

  6. Reduced Returns: By offering superior protection, retention packaging helps minimize product damage and defects, resulting in fewer returns and happier customers.

  7. Environmental Considerations: Some retention packaging options are designed with sustainability in mind, utilizing recyclable and eco-friendly materials.

  8. Custom Branding: Retention packaging can be customized with branding, logos, and designs, enhancing brand visibility and recognition while providing a unique and memorable packaging experience.

  9. Secure International Shipping: Retention packaging is particularly valuable for products undergoing long-distance or international shipping, where the risk of damage is heightened.

  10. Cost-Efficiency: While retention packaging may involve upfront design and production costs, its ability to reduce product damage and returns can lead to long-term cost savings.

Incorporating custom retention packaging into your packaging strategy demonstrates a commitment to ensuring the safe and secure transit of your products while also enhancing the overall customer experience. Its ingenious design, protective capabilities, and customization options make it a compelling choice for businesses aiming to elevate their packaging game and build brand loyalty.

We can design and develop custom sized and bespoke printed retention packaging. Custom printed retention packaging is a great way to gain brand exposure and make your online order deliveries look more professional. Using our bespoke size service is quick and easy, just get in touch with our team to discuss your custom retention packaging ideas.

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